智能家居出海正当时！谷歌携手涂鸦智能，助力企业零门槛开启品牌出海
发表日期:
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"text": "为了更好地赋能中国智能家居企业实现 DTC 品牌出海，深化企业领导的品牌出海框架性思维，在杭州综试办的指导下，8月23日下午，谷歌官方携手涂鸦智能带领企业洞察智能家居行业出海趋势、海外消费者行为习惯，助力企业零门槛开启品牌出海，提升海外数字营销技能，加速企业数字化转型升级，打造中国实力出海品牌。"
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"text": "活动邀请了30家杭州、宁波等地智能家居行业相关的外贸企业或者工贸一体企业，它们或有明确出海需求，想要了解智能家居行业出海趋势和海外投放打法，或是有建站需求及投放需求的智能家居外贸企业，希望对接谷歌官方团队服务。"
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"text": "智能家居行业包含智能家居系统、智能照明、智能门锁、智能安防、智能开关、智能影音、智能厨卫、智能马桶、智能家电、电动窗帘、电动晾衣架等。"
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"text": "杭州市自贸委跨境电商综试处处长、一级调研员武长虹出席活动并发表致辞，向在座企业介绍了杭州跨境电商综试区的建设背景及发展历程，同时介绍了政府对跨境电商企业及跨境电商海外品牌营销广告引流的相关政策支持，鼓励企业抢抓机遇，多参与沟通交流，并表达了对智能家居企业出海蓬勃发展的祝愿。"
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"text": "在疫情背景下，越来越多企业迫切希望通过跨境电商建立自己的品牌，更好地把握流量、掌握话语、实现突破。"
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"text": "谷歌大中华区新客户业务部负责人芮锋指出，当前中国品牌出海强劲，消费电子及智能家居类产品深受海外顾客欢迎，新兴市场饱受业内关注，外贸企业转型出海正当其时。"
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"text": "30家企业代表参观了涂鸦智能展厅，涂鸦智能电商运营总监何苗介绍涂鸦智造出海为跨境合作伙商提供的智能家居解决方案。"
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"text": "参会企业表示，数字化转型、品牌化升级是大势所趋，本次谷歌专场活动提供了洞察行业前沿、相互交流分享的平台，更加明确了转型发展的落地举措，进一步坚定了品牌出海的信念，全程干货满满，收获颇丰。"
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