绝不能错过的欧洲市场开发攻略
发表日期:
{
"time": 1701136811940,
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"type": "paragraph",
"data": {
"text": "我们一起来看外贸人绝不能错过的欧洲市场如何开发？现在的欧洲还有哪些机会？"
}
},
{
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"type": "paragraph",
"data": {
"text": "欧洲基本情况及市场特点"
}
},
{
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"type": "paragraph",
"data": {
"text": "欧洲7.2亿人，44个国家。主要经济体是德国、法国、英国、意大利、俄罗斯。在欧洲，大多数人都还是使用现金或信用卡，这其实从侧面反映了欧洲各种政策的严格程度。欧洲企业不论是产品研发或是商业贸易，都习惯把自己的企业放在一个较长的时间线上考量，可能不能迅速暴利，但根基扎实。"
}
},
{
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"type": "paragraph",
"data": {
"text": "欧洲客户特点"
}
},
{
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"type": "paragraph",
"data": {
"text": "欧洲买家最看重产品质量、价格、交货期。下面这份关于欧洲客户的分析报告，快收好~"
}
},
{
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"type": "paragraph",
"data": {
"text": "北欧客户"
}
},
{
"id": "zszwgqkzjv",
"type": "paragraph",
"data": {
"text": "包括瑞典、丹麦、挪威、芬兰等国。北欧国家的人口密度较低，经济水平较高，生活较为富足，福利保障相对完善，尤其是丹麦、瑞典等国的人均GDP均居世界前列。"
}
},
{
"id": "iyortkowel",
"type": "paragraph",
"data": {
"text": "①北欧客户更关注产品质量、认证、环保、节能等方面，其被关注程度甚至超过了价格因素。在谈判中，中国外贸企业需要着重提供相关认证等文件。"
}
},
{
"id": "wgwyqyhguv",
"type": "paragraph",
"data": {
"text": "②在与北欧客户合作时，中国外贸企业应在保证产品质量的前提下，积极提供环保节能的产品及包装，以满足其对高品质的要求。同时，对于档次高、质量好、款式新的产品，北欧客户有时也会表现出更大的兴趣。"
}
},
{
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"type": "paragraph",
"data": {
"text": "西欧客户"
}
},
{
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"data": {
"text": "包括英、法、德、比利时等国。"
}
},
{
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"type": "paragraph",
"data": {
"text": "①英国客户看重试单的效果及订单的循序渐进，大买家多以家族企业为主。"
}
},
{
"id": "hsqbnswkxm",
"type": "paragraph",
"data": {
"text": "②法国客户重视合同条款，产品的美感及包装的精美程度也着重考虑的因素之一。"
}
},
{
"id": "mmzpvttesm",
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"data": {
"text": "③德国客户追求质量和实用性，甚至宁可多付款来换取高质量产品和准确的交货日期。"
}
},
{
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"data": {
"text": "④比利时、荷兰、卢森堡客户讲求信誉，商业道德较高。在同他们谈判时，务必注意趁热打铁，以避免因拘泥小条件而失单。"
}
},
{
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"type": "paragraph",
"data": {
"text": "南欧客户"
}
},
{
"id": "mcjmxlgmlq",
"type": "paragraph",
"data": {
"text": "包括意大利、西班牙、葡萄牙和希腊等国。"
}
},
{
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"type": "paragraph",
"data": {
"text": "①意大利客户重视价格，习惯通过代理进行交易。意大利客户的特点是比较信赖其国内企业。"
}
},
{
"id": "lqndovjtun",
"type": "paragraph",
"data": {
"text": "②西班牙有很多掮客存在，订单相对较小；葡萄牙倾向于农业和手工业产品。"
}
},
{
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"type": "paragraph",
"data": {
"text": "东欧客户"
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},
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"data": {
"text": "包括俄罗斯、波兰、罗马尼亚、保加利亚等国。由于历史原因及现实重要性，该区域国家以俄罗斯最为重要。"
}
},
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"data": {
"text": "俄罗斯客户注重细节，喜欢购买简单实用的产品，一般订单量较大，但价格较低。同时，对俄罗斯客户来说，采用“本地化策略”往往是最有效的，即如果能找到他们身边的熟人加以沟通，往往能对订单起到极佳的推动效果。"
}
},
{
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"data": {
"text": "欧洲市场可能需要的认证"
}
},
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"data": {
"text": "在开发欧洲客户时，以下是一些可能需要的认证和证书。"
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"data": {
"text": "ISO认证"
}
},
{
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"data": {
"text": "ISO国际标准认证是一种国际性认可，表明您的产品、服务或管理体系符合国际标准要求。ISO 9001质量管理体系认证、ISO 14001环境管理体系认证等是在欧洲市场上很有价值的认证。"
}
},
{
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"data": {
"text": "CE认证"
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{
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"type": "paragraph",
"data": {
"text": "CE标志是欧盟对于符合其产品安全、卫生和环保要求的产品的认可。许多产品在欧洲市场上销售之前都需要进行CE认证。"
}
},
{
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"data": {
"text": "RoHS认证"
}
},
{
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"type": "paragraph",
"data": {
"text": "RoHS指令限制了电子和电气设备中所使用的有害物质的含量。对于销售到欧洲市场的电子产品，获得RoHS认证是必要的。"
}
},
{
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"type": "paragraph",
"data": {
"text": "REACH认证"
}
},
{
"id": "dppbdifiaf",
"type": "paragraph",
"data": {
"text": "REACH是欧盟制定的化学品法规，要求制造商和进口商在市场上销售化学品之前进行注册、评估和授权。符合REACH要求的认证将有助于您开拓欧洲市场。"
}
},
{
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"type": "paragraph",
"data": {
"text": "GS认证"
}
},
{
"id": "tdxjcmgunl",
"type": "paragraph",
"data": {
"text": "GS认证是德国产品安全认证，证明您的产品符合德国的安全要求。虽然GS认证在德国市场上最为重要，但在整个欧洲市场上也具有较高的认可度。"
}
},
{
"id": "dfgnylysvj",
"type": "paragraph",
"data": {
"text": "GMP认证"
}
},
{
"id": "hzkmcgdbcp",
"type": "paragraph",
"data": {
"text": "如果涉及医药或食品行业，GMP认证（药品生产质量管理规范）或类似的食品安全认证可能是必要的。"
}
},
{
"id": "utrjxwwetg",
"type": "paragraph",
"data": {
"text": "Oeko-Tex标准100认证"
}
},
{
"id": "rgnfhdelhl",
"type": "paragraph",
"data": {
"text": "如果您的产品涉及纺织品和服装等领域，获得Oeko-Tex标准100认证将表明您的产品符合对于人体健康无害的标准。"
}
},
{
"id": "rvwgapzntj",
"type": "paragraph",
"data": {
"text": "如何开发欧洲外贸客户？"
}
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{
"id": "gczkcnntkt",
"type": "paragraph",
"data": {
"text": "开发欧洲外贸客户的方法可以结合多种渠道和策略，包括以下几个方面："
}
},
{
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"data": {
"text": "展会"
}
},
{
"id": "tvglamuict",
"type": "paragraph",
"data": {
"text": "参加展会能够面对面和对方交流，是建立长期稳定合作的方式之一。但在展会前应该准备充分，展示公司的实力和特色，吸引更多的采购商。"
}
},
{
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"type": "paragraph",
"data": {
"text": "社交媒体"
}
},
{
"id": "sbnbdpkuyp",
"type": "paragraph",
"data": {
"text": "利用社交媒体平台，如LinkedIn、Twitter、Facebook、Tiktok、WhatsApp等，与潜在客户建立联系。"
}
},
{
"id": "bfusyrchal",
"type": "paragraph",
"data": {
"text": "邮件营销"
}
},
{
"id": "kpripokgwt",
"type": "paragraph",
"data": {
"text": "通过向潜在客户发送邮件信息吸引采购商，但是注意不要太广告，有礼貌且尊重客户隐私。"
}
},
{
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"type": "paragraph",
"data": {
"text": "谷歌地图"
}
},
{
"id": "lotsdscioq",
"type": "paragraph",
"data": {
"text": "在谷歌地图上创建和优化您的企业位置，以便潜在客户在搜索时能够方便地找到你的公司。同时企业信息准确完整，并增加相关关键词和描述，以提高可见度。同时也可以通过谷歌地图搜索欧洲的一些客户。图灵搜是一款接口谷歌地图搜索客户信息的软件，只需要一个关键词就可以搜到客户网站，邮箱，电话，社媒信息，"
}
},
{
"id": "tsdbcjfmjj",
"type": "paragraph",
"data": {
"text": "软件下载地址http://t.smartsousou.com/w/E38E9D"
}
},
{
"id": "tkxghzuwwy",
"type": "paragraph",
"data": {
"text": "使用在线广告平台"
}
},
{
"id": "pxyhcyopxl",
"type": "paragraph",
"data": {
"text": "比如Google Ads、雅虎新闻广告、社交媒体广告等，针对欧洲市场进行定向投放。根据目标客户的特点和兴趣定位，选择合适的广告渠道和内容，提高品牌知名度和业务曝光度。"
}
},
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"type": "paragraph",
"data": {
"text": "开发信模板"
}
},
{
"id": "pcogmvaaef",
"type": "paragraph",
"data": {
"text": "Hi XXX,"
}
},
{
"id": "gmjqofmwga",
"type": "paragraph",
"data": {
"text": "ABC Co., LTD is Product Business Model in China. We had the honor to service the 2nd big distributor / XXXX Company in UK; XXXX Company in USA; XXXX Company in Dubai; All our items are coming with certification and we have special team work for after sales service. We are ready for signing contact with you in case you need it, as honest dealer we never crook our customers (安全感)."
}
},
{
"id": "tszbdlomwh",
"type": "paragraph",
"data": {
"text": "(TIME IS MONEY) for you and for us. So we have professional production line and staff who are making nice quality in short time. (质量、时间)"
}
},
{
"id": "cdwofrmzbd",
"type": "paragraph",
"data": {
"text": "Attachment is new items and some information about our best seller, our factory and certificate, I hope we can have long term business with you in near future."
}
},
{
"id": "mqhjqzjada",
"type": "paragraph",
"data": {
"text": "Thanks & Best regards!"
}
},
{
"id": "pwalhylnut",
"type": "paragraph",
"data": {
"text": "Kim"
}
},
{
"id": "porhoywaks",
"type": "paragraph",
"data": {
"text": "事实上，去年的复杂国际形势加剧了欧洲高通胀和民生困境，欧洲消费者对二手物品的需求出现了上升。另一方面，能源危机电价飙升，推动储能需求爆发，预计未来1-2年将持续保持高价，光储刚性需求明确。除此之外，带来的需求场景还包括了御寒用具、保暖服饰、供暖及能源设备等。"
}
},
{
"id": "avhgljgvnn",
"type": "paragraph",
"data": {
"text": "这些趋势指向了欧洲市场的机会，但企业需要在竞争激烈的环境中找到差异化和切入点。"
}
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