2024年1月亚马逊畅销趋势解析，这些品说不定就爆了......

{"time":1703839052880,"blocks":[{"id":"6XewGOA1VO","type":"paragraph","data":{"text":"随着海外年终旺季进入了尾声，新年的<a href=\"https://www.cifnews.com/ccee?origin=article_word\" target=\"_blank\">选品</a>计划也该提上了日程！"}},{"id":"L_tTaMa7bx","type":"paragraph","data":{"text":"新的一年，消费者会把钱花在哪些类型的<a href=\"https://www.cifnews.com/ccee?origin=article_word\" target=\"_blank\">产品</a>上？与年终购物季不同的是，第一季度电商购物热度开始回归均值，这意味着不再有大量顾客涌入各大电商平台抢购假期商品，而此时，<a href=\"https://www.cifnews.com/amazon?origin=article_word\" target=\"_blank\">亚马逊</a>卖家可以寻找全年都可销售的常青产品。"}},{"id":"yIf2UZp2pd","type":"paragraph","data":{"text":"<b>1、&nbsp;健身运动器材</b>"}},{"id":"AnLGTUsAzz","type":"paragraph","data":{"text":"Flag年年都有人立，2024年也会有的！新的一年下定决心运动健身的人大有人在，那么不同的居家健身器材就是很不错的需求点。"}},{"id":"MPEm-4WJvt","type":"Image","data":{"file":{"url":"/media/images/hUkEhxYLZp3mj4CQr37isE.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"X7ODlwWXHg","type":"paragraph","data":{"text":"使用keyword scout便不难发现，与健身和锻炼相关的关键字确实部分存在上升趋势。查看月搜索量近30天趋势就能看出，消费者在节假日和新年后积极寻找着这些产品。"}},{"id":"Ivh1p-Gw1-","type":"Image","data":{"file":{"url":"/media/images/kSxHH6RFMePrdn3PnVCS2z.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"-LPcY_IW7t","type":"paragraph","data":{"text":"2022年12月4日至2023年12月9日，亚马逊上workout equipment这一关键词的周均搜索量为57044次。"}},{"id":"wcAkWhYqsE","type":"Image","data":{"file":{"url":"/media/images/RW7bR9fxP87w6rXJAYG6Fm.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"HIY9DI450G","type":"paragraph","data":{"text":"2022年12月4日至2023年12月9日，亚马逊上resistance brands for working out这一关键词的周均搜索量为85263次。"}},{"id":"Ve6SPhTh81","type":"Image","data":{"file":{"url":"/media/images/PhBgdz3euW5vYY5errSB73.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"uYZBfxYiI4","type":"paragraph","data":{"text":"健身类别的竞争可能非常激烈，因此如果&nbsp;你也&nbsp;正在销售和营销自有品牌&nbsp;健身器材产品，不妨考虑下通过<a href=\"https://www.cifnews.com/365tt?origin=article_word\" target=\"_blank\">TikTok</a>庞大的用户群触达更多的潜在受众，即使在激烈的竞争中，也能有机会突出重围。"}},{"id":"nO9P57MhMZ","type":"paragraph","data":{"text":"<b>2、&nbsp;运动鞋服产品</b>"}},{"id":"_xF4KsESMp","type":"paragraph","data":{"text":"运动趋势一经蔓延开来，运动类鞋服产品的搜索热度自然不可小觑，还可通过TikTok平台上的紧身裤（leggings）相关话题词条进行营销投放。"}},{"id":"5eH57i-bHr","type":"paragraph","data":{"text":"根据Keyword Scout的数据&nbsp;显示，仅在过去90天内，work out sets gym for women的搜索量就飙升了1155%。"}},{"id":"-cYHxyJQ-y","type":"Image","data":{"file":{"url":"/media/images/Eg4kjsRjigSMLpygQWoo8B.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"uzlWTE1skb","type":"paragraph","data":{"text":"<b>3、个护类产品</b>"}},{"id":"pKdiDTYckg","type":"paragraph","data":{"text":"越来越多的品牌推出了针对个人护理、正念和冥想类的产品。巧用TikTok搜索skincare routine这一关键词后不难发现，了解自我护理已成为消费者生活方式不可或缺的一部分。此外，相关<a href=\"https://www.cifnews.com/ccee?origin=article_word\" target=\"_blank\">品类</a>的关键词搜索热度也在亚马逊平台可“初见端倪”。"}},{"id":"p9iVqIeq7w","type":"Image","data":{"file":{"url":"/media/images/A3rvN5Nii63C6CzZbv6E5G.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"mkTQwvrcFQ","type":"paragraph","data":{"text":"这些产品也非常符合消费者的新年愿望——让自己变得更好是人类永恒的话题。即外观和感觉都比以前更好。但由于新的护肤程序比许多其他事项更容易坚持，相信这一趋势将持续至新年后更长的时间。"}},{"id":"fpKDCQ8ckw","type":"paragraph","data":{"text":"<b>4、兴趣爱好类</b>"}},{"id":"t4yNL6zF5q","type":"paragraph","data":{"text":"在节日期间，人们会根据他们已有的爱好或他们想要培养的新爱好收到礼物，而这一趋势也将继续延续并体现至1月份的销售中。例如收礼者为高尔夫球爱好者，有人可能会在圣诞节收到新球杆，但随后意识到他们需要新手套、球标、测距工具等一系列崭新的产品，商机眼见着就来了。"}},{"id":"wwDCBIxNkT","type":"Image","data":{"file":{"url":"/media/images/fUAe4Qz98yuzcgZFhAWGKr.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}}],"version":"2.22.2"}