东南亚选品篇：Lazada/Shopee年末旺季热销品推荐

{"time":1703839117017,"blocks":[{"id":"KWAMxIp71p","type":"Image","data":{"file":{"url":"/media/images/jrWUgMGJqq4vKMeWBufQHL.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"JvI2-XtkFF","type":"paragraph","data":{"text":"东南亚消费趋势在不断急速迭代。中国品牌和商家如何影响这些潜力消费者？下探至每一细分业态，让我们从最可靠的跨境热销数据说起"}},{"id":"yvK8G0qmDo","type":"paragraph","data":{"text":"【1.跨境时尚行业】"}},{"id":"I6Dw-qJyeP","type":"paragraph","data":{"text":"时尚单品热度攀升，全民健身、混合办公热潮下，休闲运动服饰迎来新机遇，跨境运动服饰类目增长显著，品牌运动装、运动配饰平均同比增长70%"}},{"id":"WLaY8Z3Svn","type":"paragraph","data":{"text":"热销类目："}},{"id":"0EBEF-9CaE","type":"paragraph","data":{"text":"女装女鞋：女士上衣、裙装、内衣&amp;睡衣、牛仔裤、女士运动鞋"}},{"id":"T9UB3ahYVn","type":"paragraph","data":{"text":"时尚配饰：<a href=\"https://www.cifnews.com/ccee/distribution/1-12-147?origin=article_word_ccee\" target=\"_blank\">手表</a>、时尚珠宝、<a href=\"https://www.cifnews.com/ccee/search?keyword=眼镜&amp;origin=article_word_ccee\" target=\"_blank\">眼镜</a>、女士配饰、高档珠宝"}},{"id":"ren_PEEckU","type":"paragraph","data":{"text":"男装男鞋：T恤、裤子、POLO衫、内衣裤、男士运动鞋"}},{"id":"L8cU0MCq9Y","type":"paragraph","data":{"text":"箱包：斜挎包、旅行包、托特包、行李箱、手提包"}},{"id":"xWwwUFMSmR","type":"paragraph","data":{"text":"运动鞋服：男士运动鞋、女士运动鞋、男士运动服、女士运动服"}},{"id":"VNhOMjl7oo","type":"paragraph","data":{"text":"跨境热销爆品：潮流连帽衫、纯色简约托特包、商务男士皮夹、时尚耳塞、运动鞋、拖鞋"}},{"id":"unV6np2_AP","type":"Image","data":{"file":{"url":"/media/images/XbapgF7UDcAtnHf3XSW7pc.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"84D7fsDnzb","type":"paragraph","data":{"text":"【2.跨境快消品行业】"}},{"id":"vkFf-JbLCF","type":"paragraph","data":{"text":"得益于东南亚年末丰富的聚会派对活动，质优价美的跨境快消品迎来了抢购潮。对比去年双12首日，跨境<a href=\"https://www.cifnews.com/ccee/distribution/1-14-156?origin=article_word_ccee\" target=\"_blank\">美妆</a>品牌的买家数量同比激增近100%，其中，彩妆<a href=\"https://www.cifnews.com/ccee?origin=article_word\" target=\"_blank\">产品</a>及美容仪器吸粉无数。"}},{"id":"fOs-Ip0OkO","type":"paragraph","data":{"text":"食品、保健品热度持续高涨，跨境食品品牌销售额涨幅高达407%，跨境宠物食品品牌也同样斩获多倍增长。在悦己消费大潮下，口服美容产品成功拨动了东南亚买家的消费DNA，中国手办<a href=\"https://www.cifnews.com/ccee/distribution/1-15-162?origin=article_word_ccee\" target=\"_blank\">玩具</a>更是成为东南亚送礼首选。"}},{"id":"boXvGl7P8U","type":"paragraph","data":{"text":"热卖类目："}},{"id":"0ApkXP4cpi","type":"paragraph","data":{"text":"美妆：底妆、唇妆、脸部美容仪器、彩妆套装、眼妆"}},{"id":"Mp2dsR_MEY","type":"paragraph","data":{"text":"玩具：派对节庆用品、文创用品、遥控玩具、婴幼儿玩具、传统玩具"}},{"id":"gtgFN5gjjX","type":"paragraph","data":{"text":"母婴：女童装、男童装、喂养用品、儿童背包、尿裤湿巾"}},{"id":"iOA6R_HZk8","type":"paragraph","data":{"text":"食品：即食代餐、休闲零食、坚果、糖果巧克力"}},{"id":"n2mhFvvF4e","type":"paragraph","data":{"text":"宠物：宠物服饰、宠物用品、宠物零食、宠物清洁护理"}},{"id":"GS1w8aFU0W","type":"paragraph","data":{"text":"跨境热销爆品：美发软糖、宠用烘干机、儿童洞洞鞋、木质拼图、麦片"}},{"id":"YXSbXTpW0m","type":"Image","data":{"file":{"url":"/media/images/NU4MbbbFpv5gHW6XcdMS3j.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"Ln22zY4EuB","type":"paragraph","data":{"text":"【3.跨境生活百货行业】"}},{"id":"YmFxl6zn3y","type":"paragraph","data":{"text":"跨境工具类大盘增长，汽车零部件和汽修工具成为增长核心。户外风潮继续！不论是登山杖还是露营家具都继续热销，节庆装饰灯具和灯带在本次大促被加入采购清单。"}},{"id":"Nrh8ECi3Go","type":"paragraph","data":{"text":"热卖类目："}},{"id":"MYvin_xUqy","type":"paragraph","data":{"text":"家具：户外家具、游戏类家具、客厅家具、办公室家具、卧室家具"}},{"id":"xb3_q7iz-B","type":"paragraph","data":{"text":"汽配：汽车零部件、汽修工具、汽车内饰、汽车电子、汽车养护"}},{"id":"xpNNnFLMWE","type":"paragraph","data":{"text":"户外运动：露营家具、手电筒、球拍、渔具、自行车配件"}},{"id":"ZLemo7yZAI","type":"paragraph","data":{"text":"锅具厨具：锅具、炊具、厨房收纳、水具"}},{"id":"HM-VC7ToOd","type":"paragraph","data":{"text":"工具：电工具、手工具、电动工具、工作灯"}},{"id":"gHH8i1u1kR","type":"paragraph","data":{"text":"文创：手工用品、纸质用品、书写工具、美术用具"}},{"id":"CM0Ez4cMXv","type":"paragraph","data":{"text":"灯具：节庆灯、吸顶灯、户外灯具、台灯、灯泡"}},{"id":"hy3toXXYgI","type":"paragraph","data":{"text":"跨境热销爆品：厨具套餐、舞台灯光、户外家具、手电筒、骑行面罩、行车记录仪"}},{"id":"9z5Gj-uUVG","type":"Image","data":{"file":{"url":"/media/images/heYx6GbLYVh2cPhmNJZF9u.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}}],"version":"2.22.2"}