卖家请注意，Shopee强制开通货到付款功能

{"time":1710899047856,"blocks":[{"id":"CuSMva2obj","type":"paragraph","data":{"text":"<b>01.默认开通货到付款</b>"}},{"id":"DoLy2ut0vw","type":"paragraph","data":{"text":"作为电商活动的重要组成部分，便捷、安全的付款功能可以吸引更多消费者，进而拉动平台和卖家业务的增长。"}},{"id":"uCFXpGu4qs","type":"paragraph","data":{"text":"近日，据媒体报道，东南亚电商巨头<a href=\"https://www.cifnews.com/shopee?origin=article_word_guoyuan\" target=\"_blank\">Shopee</a>宣布，其马来西亚站点所有开通SLS<a href=\"https://www.cifnews.com/solution/logistics_all?origin=article_word_wl\" target=\"_blank\">物流</a>标准渠道的店铺，都已经默认开启了货到付款功能（COD）。此后，该功能将不能够被卖家自行关闭。"}},{"id":"H__9b1HvLQ","type":"paragraph","data":{"text":"具体来看，Shopee这一货到付款功能适用的物流渠道包括SPX Express、DHL eCommerce、Ninja Van和J&amp;T Express，其覆盖的地区也相当之广，基本囊括了整个马来西亚。"}},{"id":"ZSz6QKPUOw","type":"Image","data":{"file":{"url":"/media/images/BFjC2LNg7TjGCzxRrUMqgm.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"K0WO7-p6fg","type":"paragraph","data":{"text":"Shopee货到付款功能适用范围"}},{"id":"Xg5olNrzUp","type":"paragraph","data":{"text":"同时，Shopee提醒，所有货到付款订单都必须贴上特殊的COD标签。另外，如果包裹送达后买家拒收，那么将会视为递送失败，包裹会被退回到Shopee的仓库中。"}},{"id":"Qr4oFBYkuo","type":"paragraph","data":{"text":"至于为何要默认开启这一功能，Shopee的解释是，货到付款功能可以给卖家带来诸多好处。其一是更高的客户覆盖率，Shopee的数据显示，启用货到付款功能的卖家的销售额相较未启用的卖家高出了20%；其二是额外的曝光量，支持货到付款的商品将被投放到COD的微型网站上，被更多消费者看到；其三则是享有免费退货服务，送货失败的商品将会退还给卖家，损失由平台来承担。"}},{"id":"8P277F9ixs","type":"Image","data":{"file":{"url":"/media/images/QjxX8zC2HLxgm2pR6Fx2yr.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"xS6PfD3353","type":"paragraph","data":{"text":"货到付款功能的优势 <br>"}},{"id":"BthVBLE2hH","type":"paragraph","data":{"text":"<b>02.持续优化付款功能</b>"}},{"id":"wpYEXIIw3b","type":"paragraph","data":{"text":"老实说，这并非Shopee第一次针对付款功能做出调整和优化。深知便捷可靠的付款功能对电商交易活动的重要性，Shopee一直以来都在发力这方面的业务。"}},{"id":"SnSLU9-xZk","type":"paragraph","data":{"text":"此前，Shopee已经在印尼推出了一种名为“COD Cek Dulu”（货到付款）的功能，该功能允许消费者收到包裹后先验货再付款，倘若商品实物与卖家的商品描述不一致，那么消费者无需支付任何商品费用或赔偿金，就可以直接将包裹退还给<a href=\"https://www.cifnews.com/solution/logistics_all?origin=article_word_wl\" target=\"_blank\">快递</a>员。去年10月，Shopee又对这一功能进行了更新，扩大了它的覆盖范围，使那些偏远地区的消费者也能享受货到付款。"}},{"id":"pkj0LKVBAH","type":"Image","data":{"file":{"url":"/media/images/Cgjau7sJtkosujursfacbc.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"LcXh-cBfwk","type":"paragraph","data":{"text":"Shopee更新货到付款功能 <br>"}},{"id":"h7Kb2zck7d","type":"paragraph","data":{"text":"除了货到付款功能，Shopee也在发力“先买后付”服务，先后在菲律宾、马来西亚等多个站点上线了“SPayLater”功能，为消费者提供分期付款选项。具体来看，消费者可以在1—3个月内分期支付，无需缴纳额外的支付利息和隐藏费用，而卖家则可以预先在平台获得全部款项。"}},{"id":"oMUrfaEXvc","type":"Image","data":{"file":{"url":"/media/images/K6WQ3dfdPe9pocCsfHAvxT.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"lE4YGdARQB","type":"paragraph","data":{"text":"Shopee SPayLater先买后付功能"}},{"id":"fO0Vshvg-0","type":"paragraph","data":{"text":"此功能上线后，越来越多的消费者都接受并尝试了“先买后付”的<a href=\"https://www.cifnews.com/solution/payment?origin=article_word\" target=\"_blank\">支付方式</a>。根据马来西亚一家数字支付平台的调查数据，得益于先买后付的盛行和其他一些原因，该平台用户的信用卡使用率出现了明显下降，降幅在9%左右。"}},{"id":"h_Z9Et4_Vf","type":"paragraph","data":{"text":"总的来说，电商的付款功能对于平台、卖家和消费者而言都有重要意义，它不仅关系到消费者体验、卖家转化率，还关系到平台的市场竞争力。所以，<a href=\"https://www.cifnews.com/marketabroad?origin=article_word_marketabroad\" target=\"_blank\">电商平台</a>还需通过种种技术手段，不断提升支付环节的便捷性和安全性，以更好地满足用户需求。"}}],"version":"2.22.2"}