营收500亿，亚马逊热门产品卖爆了！产品好卖但需要谨慎，旺季来临注意选品问题！

{"time":1712887028903,"blocks":[{"id":"Vq_qWWrq0O","type":"paragraph","data":{"text":"进入四五月份，各类家电产品、家居产品、应季产品都迎来旺季；跨境圈洗牌不断，但这些类目产品仍旧常年霸榜，可见市场需求量巨大。"}},{"id":"vwNyZrnANv","type":"paragraph","data":{"text":"就拿小家电市场来说，小家电是国内出口东南亚地区的重点类目产品之一，<b>根据Statista研究数据表明，</b>在2024年东南亚地区的家电市场规模即将达到503.3亿美元，在2028年预计全球家电市场规模将达到3050亿美元。"}},{"id":"z0N3_7fUnl","type":"Image","data":{"file":{"url":"/media/images/MPYHREXULzsFRUj2uncnLN.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"dbuIt-bWVl","type":"paragraph","data":{"text":"图片来源：Statista市场分析研究"}},{"id":"IGJylhNDDM","type":"paragraph","data":{"text":"在跨境圈的舞台上，不难看出小家电赛道的市场潜力，近几年，小家电成为新兴消费风向，推动了市场的繁荣，也催生了家具类、厨房类、家居生活清洁类等细分赛道的发展。"}},{"id":"eWN8rSNM6L","type":"paragraph","data":{"text":"就家居清洁类产品来说，在过去的12个月中，其网络搜索量高居不下，整体平稳增长，也侧面反映了市场需求量和饱和度。"}},{"id":"ahf0WseiEA","type":"Image","data":{"file":{"url":"/media/images/WUeGM3e6ZRKAC7DTN4vFT8.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"oJPJM6qNcQ","type":"paragraph","data":{"text":"势头强劲的子类目推动了家电大类的增长，家居清洁产品中，吸尘器一度成为该类目下一匹黑马；尤其随着社会发展，人们需求增多，便携式、多功能的吸尘器更是受到广泛喜爱。"}},{"id":"afvQgPuiDd","type":"paragraph","data":{"text":"<b>吸尘器</b>的操作原理相似，而外观却有很多不同，或长柄，或短炳，垃圾收集器或置放在上，或置放在下......"}},{"id":"64lyPcDksw","type":"paragraph","data":{"text":"仅在亚马逊上，吸尘器近一个月销量高达20K+，留评超过8W+，吸尘器垂直类目产品的热销程度有目共睹。"}},{"id":"JKmK44KXLu","type":"Image","data":{"file":{"url":"/media/images/Eg2YZxz7UnEGU96GBycBcX.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"69nP26_edh","type":"paragraph","data":{"text":"翻看吸尘器产品的知识产权信息，常见的都是外观设计专利，建议卖家们在选品时多留意产品外观信息，若是该产品已经登记了知识产权信息，一定要获得品牌方授权再售卖。"}},{"id":"Gkt6iVShAy","type":"paragraph","data":{"text":"部分吸尘器外观："}},{"id":"csTfULp_dE","type":"Image","data":{"file":{"url":"/media/images/FuPrXwGymDt9cn5dv2WsWk.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"rY7jm7HxX6","type":"Image","data":{"file":{"url":"/media/images/Qx2hc3c5DnPojNCpqUTCvj.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"_fCt1aRx7e","type":"paragraph","data":{"text":"如果说吸尘器是小家电市场的黑马，那么厨房类产品——咖啡机、搅拌机、微波炉、破壁机等，可谓是小家电市场的“常青树”。"}},{"id":"ZruzdAIfuZ","type":"paragraph","data":{"text":"在东南亚市场以及和欧美市场，热衷于购买家电，独特的生活习性和饮食习惯也会在不同程度上影响人们对小家电的选择，例如东南亚市场，蒸锅、烹饪锅、搅拌机等家电更受欢迎，在欧美市场则是微波炉、咖啡机等家电更受欢迎。"}},{"id":"0DJm7l7MQJ","type":"Image","data":{"file":{"url":"/media/images/CE2aedGdJR6VbhSu9MJXu3.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"dRQiilobo1","type":"Image","data":{"file":{"url":"/media/images/essH3FSYH6H8qsqaLyfy72.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"RAVkiJIMDD","type":"paragraph","data":{"text":"这类型的小家电也要注意其外观设计，在功能相似的情况下，外观往往会成为消费者选择的重要原因之一。"}},{"id":"d085t8Qn-p","type":"paragraph","data":{"text":"部分厨房用具外观："}},{"id":"nvlK_BirLC","type":"Image","data":{"file":{"url":"/media/images/5fAMKMLNgkt6uLfiKKqGJk.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"7dgBb5fhAt","type":"Image","data":{"file":{"url":"/media/images/dV8wzdow2kbYAY9eJBggu6.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"O_dS0REEhB","type":"paragraph","data":{"text":"家电市场迎来旺季，还有一个类目产品几乎在每个季度都能看到它的身影，那便是家居产品类目，细分类目下包含花园工具类、收纳类、家具类等；在不同的季节，细分类目有不同产品“出圈”。"}},{"id":"lyeBKaP5cz","type":"paragraph","data":{"text":"天气渐暖，庭院也要逐渐修缮起来，为夏季在家中露营、游泳做好准备；修缮花园，不可或缺的是园艺工具，像把手、小铲子、小叉子等工具就十分受欢迎；此外，如果家中有较大草地的，还可能会需要除草机。"}},{"id":"Dxq6XSr9Ys","type":"paragraph","data":{"text":"当然，园艺工具收纳袋、园艺工具收纳箱等也必不可少。"}},{"id":"9qCmjGCLAz","type":"paragraph","data":{"text":"别小看园艺工具，不少产品近一个月销量为20K+，现在已经进入了园艺工具的热销时段，卖家们此时也更要注意知识产权归属问题。"}},{"id":"EWYoN9TRJQ","type":"paragraph","data":{"text":"说到庭院、露营，必然就会想到烧烤，夏季可谓是烧烤的最佳时机；在一个闲暇周末，约上三五知己，在庭院中、或是找一个清凉溪边，加上烧烤架，感受生活的乐趣......"}},{"id":"zwamnYCPPH","type":"paragraph","data":{"text":"烧烤工具作为细分子品类，在亚马逊上也有不少的销量，而排名靠前的产品链接几乎都是售卖镊子、刀叉、刷子等工具，这也给了各位卖家一个选品的方向。"}},{"id":"0cGZyvdEOA","type":"paragraph","data":{"text":"在选品中，卖家们一定要注意以下这款烧烤刷的外观设计，这款产品是GrillRescueLLC烧烤服务公司设计的，一共有4项外观专利，通过虚线和实线的保护方式，把这个烧烤清洁刷的各个方面都保护起来，其他卖家想要突破或者规避这个外观专利是很难的。"}},{"id":"dw-GcDH6B7","type":"paragraph","data":{"text":"以下是针对这4项外观专利的简单解析："}},{"id":"OhpQxb4ZeA","type":"Image","data":{"file":{"url":"/media/images/FBuiC58E4jvHgsWtdGV296.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"oNVXQXvwDD","type":"Image","data":{"file":{"url":"/media/images/aeLUeuNYjhFoQWBTpMSbb5.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"dly5UKgMo7","type":"paragraph","data":{"text":"该专利持有人在亚马逊上有销售相关产品，产品售卖42.49美元，折合人民币约307元，一个烧烤刷卖到300多人民币，近一个月销量有8K+!可见其热销程度！"}},{"id":"W_qkbmJAcD","type":"paragraph","data":{"text":"卖家们在选择相似烧烤刷或者其他烧烤工具的同时，除了功能和外观的选品外，必不可少的就是查看该产品以及该品牌旗下知识产权相关信息，避免陷入“侵权陷阱”！"}},{"id":"eEoI1eX_ja","type":"paragraph","data":{"text":"旺季当前，店铺不容有失！一旦出现侵权问题，被冻结账户，很可能会错过整个旺季，得不偿失；卖家们在选品时，一定要注意该产品的知识产权信息，若是在listing上使用了品牌词汇，也要注意查看该词汇是否已注册成为商标。"}},{"id":"HuPIK-PJhD","type":"paragraph","data":{"text":"若真的不幸触发侵权，不要慌乱盲目申诉，按照以下步骤去做，理清以下问题再做进一步处理："}},{"id":"prnq8X2bHO","type":"paragraph","data":{"text":"<b>①明确投诉方是谁</b>"}},{"id":"IxOgrTzh8e","type":"paragraph","data":{"text":"<b>②侵权了对方什么权利</b>"}},{"id":"ya-Pv-0rMi","type":"paragraph","data":{"text":"一般这两个问题的答案都能在亚马逊发来的侵权邮件中找到，如投诉方的联系方式、ASIN号、投诉原因等。"}},{"id":"tMJauwmQSf","type":"paragraph","data":{"text":"若是邮件中并没有上述信息，卖家可以先联系投诉方要求其告知侵权原因，并进行友好协商。"}},{"id":"dyLznDJ8mD","type":"paragraph","data":{"text":"查询到了侵权链接等具体信息后，应该怎么做呢？"}},{"id":"k0HcITITul","type":"paragraph","data":{"text":"<b>一、停止侵权，考虑是否和解/应诉</b>"}},{"id":"Hwvlo6Ixrc","type":"paragraph","data":{"text":"①找出侵权产品并删除，及时停止侵权"}},{"id":"Z9HHYZ6I4U","type":"paragraph","data":{"text":"②确认被冻结的金额、店铺权限情况"}},{"id":"TyyVnxDtM2","type":"paragraph","data":{"text":"③分析案件情况，考虑是否和解/应诉（若分析案件后相信自己并无侵权，则可以选择委托律师采取应诉措施）"}},{"id":"Z1hjwz1lIP","type":"paragraph","data":{"text":"<b>二、委托律师进行侵权和解</b>"}},{"id":"gCy5Swc2WK","type":"paragraph","data":{"text":"确定要和解后，可立即委托律师进行处理，一般1-2个月左右可顺利解决。侵权和解的具体流程如下："}},{"id":"6KVSGJzwQu","type":"paragraph","data":{"text":"①委托律师了解案件情况并评估和解金"}},{"id":"lIeRch80gs","type":"paragraph","data":{"text":"②联系原告律师谈判和解"}},{"id":"JxxDNbhhVv","type":"paragraph","data":{"text":"③双方达成初步协议"}},{"id":"Upk37iHCv2","type":"paragraph","data":{"text":"④等待原告律师发和解书"}},{"id":"UacGJNdvs_","type":"paragraph","data":{"text":"⑤被告签署和解书并支付和解金"}},{"id":"dgA7WZZMrB","type":"paragraph","data":{"text":"⑥原告律师提交撤诉书并联系平台解冻被告资金账户"}}],"version":"2.22.2"}