如何截胡竞品的站外流量？反查推广渠道方法分享！

{"time":1714298600482,"blocks":[{"id":"jixU6VJKpK","type":"Header","data":{"text":"01：如何判断竞品是否有站外动作","level":2}},{"id":"o6y9ZwkJpe","type":"paragraph","data":{"text":"“定时关注竞品的推广动作”"}},{"id":"col7DhxY1J","type":"Header","data":{"text":"竞品的筛选标准","level":3}},{"id":"Zce6kiQvzN","type":"paragraph","data":{"text":"为啥要先说竞品的挑选标准，主要是想避免大家做“无用功”，合适的竞品才能帮助我们避雷，反之会浪费时间和金钱。一般竞品筛选，我们需要从几个纬度综合出发。"}},{"id":"b3rYTFJs7m","type":"paragraph","data":{"text":"<a href=\"https://www.cifnews.com/ccee?origin=article_word\" target=\"_blank\">产品</a>：产品风格、应用场景越接近越好，这样客户受众更相似，但不限于同款、同材质。"}},{"id":"XncQQYQXSB","type":"paragraph","data":{"text":"销量排名：不能比自己的listing排名高太多，例如你的listing是1w名，可以对标5000名，最好不要对标100名，多筛选几个不同排名的竞品。"}},{"id":"PtdHGPG0y5","type":"Image","data":{"file":{"url":"/media/images/gG5Y5iyvTnvxCTn8KpgzGq."},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"MDfeaxodBP","type":"paragraph","data":{"text":"其他筛选来源：核心关键词（2-3个）的搜索结果前7页，收集到的热卖listing页面中的广告位。"}},{"id":"gtippvHPXZ","type":"Header","data":{"text":"竞品做站外的可疑表现","level":3}},{"id":"pZ0RCd0i8u","type":"paragraph","data":{"text":"BSR排名：排名大幅度上升，呈现V字型销售走势。"}},{"id":"KRQYyRcq4b","type":"paragraph","data":{"text":"自然流量高：产品没开或者广告开的很少，大部分销售来自自然流量。"}},{"id":"iXq9xCreX0","type":"Header","data":{"text":"02：如何查询竞品的站外动作","level":2}},{"id":"S67yCoBWGT","type":"paragraph","data":{"text":"“使用工具是最方便的”"}},{"id":"L0DikH3Iso","type":"paragraph","data":{"text":"常见站外推广大致包括，站外FB群组发帖、折扣网站发帖、找KOL<a href=\"https://www.cifnews.com/solution/promotion_all?origin=article_word&amp;tabid=257\" target=\"_blank\">红人</a>推广等。下面介绍几种反查方法，都是我们之前用过的，目前我们自用、最推荐的是最后一种。"}},{"id":"5aqyt-tMKU","type":"Header","data":{"text":"方法一：关键词+指令","level":3}},{"id":"UGTRpUmhas","type":"paragraph","data":{"text":"这类方法主要是通过关键词+指令筛选，帮我们找到想要的品牌促销信息。"}},{"id":"4Nm9hZWxse","type":"paragraph","data":{"text":"谷歌搜索，打开Google浏览器输入搜索内容。"}},{"id":"7KkHeMjOi8","type":"paragraph","data":{"text":"1、关键词（品牌）+ deals | coupons | promo code 或者 关键词（品牌）+ deals OR coupons OR promo code"}},{"id":"AT_bzaGvfe","type":"paragraph","data":{"text":"注释：指令里的“｜”符号和“or”是一个意思，可以通用。我们可以把核心词一次性列出来筛选，或者设置当地的小语种或者直接搜索具体的某个国家，查出来的会更加精准。"}},{"id":"Uz3oaskpSq","type":"paragraph","data":{"text":"2、关键词（品牌）+site指令+网站"}},{"id":"t_j4xe49DL","type":"paragraph","data":{"text":"注释：site指令相当于指向具体的网站，例如关键词（品牌）+site:Youtube.com，相当于直接在Youtube上搜索。"}},{"id":"4NmoOPbRYD","type":"paragraph","data":{"text":"<a href=\"https://www.cifnews.com/solution/promotion_all?origin=article_word_sm#column4\" target=\"_blank\">社交媒体</a>搜索，打开社媒输入折扣信息。"}},{"id":"l9z2WkUody","type":"paragraph","data":{"text":"1、这种需要我们用品牌名/asin/code码，一个个去社媒平台试，非常耗费时间，常见的站外推广社媒包括Facebook、Instagram、x、Reddit等等。"}},{"id":"f3EhXO8pFy","type":"paragraph","data":{"text":"Deal网站搜索，打开网站搜索竞品信息。"}},{"id":"39mIAYMnbJ","type":"paragraph","data":{"text":"1、这个指向性也不是很强，需要用asin、品牌、产品关键词一个个去排查。部分deal网站如下："}},{"id":"afDQu2AlCa","type":"paragraph","data":{"text":"http://dealsea.com/"}},{"id":"M-asqlqImD","type":"paragraph","data":{"text":"http://dealnews.com/"}},{"id":"O8dDsXCN09","type":"paragraph","data":{"text":"http://dansdeals.com"}},{"id":"iaX90kLJNN","type":"paragraph","data":{"text":"http://gottadeal.com/"}},{"id":"3o-Y9lLt2I","type":"paragraph","data":{"text":"http://www.slickdeals.net"}},{"id":"mpUa-rizDh","type":"Image","data":{"file":{"url":"/media/images/LRWgDEzeZ3UqZNDEuY7brC."},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"9heeuX7JdD","type":"Header","data":{"text":"方法二：工具搜索","level":3}},{"id":"ePXRGpvN3N","type":"paragraph","data":{"text":"这类方法主要是靠第三方查询工具帮助我们挖掘信息，有付费也有免费工具，大家可以根据需要选择。"}},{"id":"nAa7jdlZIZ","type":"paragraph","data":{"text":"付费工具"}},{"id":"uQ3lGzNaQj","type":"paragraph","data":{"text":"1、SemRush、Ahrefs、seoptimer、majestic"}},{"id":"RWx0W8Sf1-","type":"paragraph","data":{"text":"moz（每月10次链接查询，每次查询50行数据）"}},{"id":"a9PHrGigZy","type":"paragraph","data":{"text":"buzzsumo（30天免费试用）"}},{"id":"40L-O-rp7y","type":"paragraph","data":{"text":"linkody（30天免费试用）"}},{"id":"ujAzW20Twp","type":"paragraph","data":{"text":"这些海外工具用起来不错，但是是全英文页面，收费比较昂贵，有感兴趣的土豪可以试用下，再选择要不要付费，像是Ahrefs，精简版年费要九千多。"}},{"id":"xbm61QEMXD","type":"paragraph","data":{"text":"免费工具"}},{"id":"8z5l5eqzTo","type":"paragraph","data":{"text":"1、站外智汇：https://www.trafficwiser.com/"}},{"id":"0ZXezy8IKX","type":"paragraph","data":{"text":"打开网站，在折扣查询输入产品关键词或asin，就能看见产品做了哪些站外群组投放。"}},{"id":"HSqR0YGVci","type":"Image","data":{"file":{"url":"/media/images/YVL66BpYRaKFMseRnEgCrP."},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"6vmRC0euna","type":"paragraph","data":{"text":"想要查看竞品的网站推广，要切换用外链查询。免费虽好，但是需要注意的是，这个网站收录的不够全面，有些在做站外推广的产品却查不到。"}},{"id":"pGD-6eRR9M","type":"paragraph","data":{"text":"2、brand24：https://app.brand24.com/"}},{"id":"_oDBkLEr32","type":"paragraph","data":{"text":"这个工具比较推荐，可以把品牌和链接推广的各个渠道都展示出来，流量变化也比较清楚，还可以指定媒体和输出报告。"}},{"id":"1LgehkV2zn","type":"Image","data":{"file":{"url":"/media/images/Csuy8fkfVNxDDYngdNHyYT."},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"CS7NPJw4pb","type":"paragraph","data":{"text":"例如输入anker，就查询到了各渠道的anker话题。邮箱注册能免费使用14天，过期后可以换新邮箱注册。"}},{"id":"cxUE9qGZTs","type":"Header","data":{"text":"方法三：橙心站外查询工具","level":3}},{"id":"1MJIIMnvTz","type":"paragraph","data":{"text":"我们橙心站外也推出了自己的站外查询工具，目前已经在正式使用了。经过实际查询对比，我们的查询工具覆盖范围更广，收录产品更全，基本上所有有站外推广动作的产品都能实时搜到投放群组，追踪到群组的投放效果。"}},{"id":"QbnATNNnTK","type":"Header","data":{"text":"03：查询结果怎么用来提高效率","level":2}},{"id":"PGVVUx0DUB","type":"paragraph","data":{"text":"“学会投机取巧的投放”"}},{"id":"QxRXZra0vh","type":"Header","data":{"text":"避开低价竞争","level":3}},{"id":"4NGg1otA8i","type":"paragraph","data":{"text":"如果你的竞品近期正在做站外，那它做过的渠道人群已被覆盖过，不利于我们的产品转化，我们可以避开这些渠道，防止被影响效果。还是要找专业靠谱的站外服务商合作，筛选后进行投放。"}},{"id":"FsaHgmcy0_","type":"Header","data":{"text":"开发优质群组","level":3}},{"id":"EeES8wt_Rk","type":"paragraph","data":{"text":"反查到竞品的投放渠道，我们可以自己去开发竞品出单好的群组，这样接收投放的受众更精准，爆单的概率也更大，同时还能屏蔽出单效果差的群组，节约时间和费用。"}},{"id":"LozJDGZ-Gp","type":"Header","data":{"text":"分析竞品营销","level":3}},{"id":"vZWnEWlzUQ","type":"paragraph","data":{"text":"针对优秀的竞品，我们可以通过查询结果，去分析它的营销思路，例如哪个阶段适合站外推广，如何建立品牌私域等等，学习它的营销特点，改良成适合我们的产品营销方案。"}}],"version":"2.22.2"}