长三角优质卖家Coupang品牌出海专项计划在宁启动 助力企业抢滩韩国千亿级电商市场

{"time":1751019313950,"blocks":[{"id":"Aqr5_8Z7E3","type":"paragraph","data":{"text":"2025年6月27日下午，由南京江北新区管理委员会投资促进和商务局主办、南京跨境电子商务行业协会与蓝鲸会联合承办的“长三角优质卖家Coupang品牌出海专项计划”启动仪式在南京江北新区隆重举行。活动得到南京市商务局指导，并获江北新区跨境电商产业园、KY韩国专线物流、壹启创享、维斯特诺及韩国头部电商平台Coupang的鼎力支持。来自长三角地区的60余家跨境电商企业代表齐聚一堂，共探中韩贸易新机遇。"}},{"id":"RBSpEfHY_o","type":"Image","data":{"file":{"url":"/media/images/QrFCiTLgkEpDofUwsjj4yr.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"uVhX3i29-O","type":"Image","data":{"file":{"url":"/media/images/Ztzza2T9Ky6fi4NsDxMi7h.640wx_fmtpngfromappmsgtpwebpwxfrom5wx_lazy1"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"OIQIIJzNHP","type":"paragraph","data":{"text":"韩国电商市场爆发式增长，Coupang成中国卖家出海首选通道"}},{"id":"sA-2Ptnbpd","type":"paragraph","data":{"text":"近年来，韩国电商市场以年均15%的增速领跑全球，电子3C、美妆个护、家居生活等品类需求持续攀升。作为韩国本土TOP级电商平台，Coupang凭借超2000万日活用户及“火箭配送”服务，构建起覆盖全韩的高效物流网络，为中国品牌直达韩国消费者提供了黄金通道。数据显示，2024年通过Coupang平台进入韩国市场的中国卖家数量同比增长83%，家居、小家电、时尚配饰等品类销量涨幅超120%。"}},{"id":"hYyieQjoC4","type":"Image","data":{"file":{"url":"/media/images/hAY8ojnLcNSYYrZ6baz5w5.640wx_fmtpngfromappmsgtpwebpwxfrom5wx_lazy1"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"VN7nxF8ijp","type":"paragraph","data":{"text":"本次专项计划以“政策+平台+服务”三维赋能为核心，通过六大环节构建出海全链路支持体系："}},{"id":"bRSMXT20KA","type":"paragraph","data":{"text":"活动伊始，南京跨境电子商务行业协会高级顾问仲余年指出，韩国政治稳定，营商环境开放，中韩经贸关系密切，为企业出海提供了坚实的外部保障。韩国市场对中国企业而言，具备五大战略优势：地缘相近、文化相通，物流及本土化成本低；电商基础设施全球领先，Coupang平台“火箭配送”网络高效；中韩自贸协定及南京江北新区专项政策，提供关税优惠及资金扶持；韩国消费升级需求旺盛，健康食品、智能家居等品类增长迅猛；Coupang等平台流量倾斜，助力企业快速触达消费者。为助力企业把握机遇，协会将通过四大举措赋能：联合政府部门解读政策，帮助企业用足制度红利；与Coupang等平台战略合作，整合物流、税务服务商，提供一站式解决方案；发布选品指南，提升企业本土化运营能力；建立税务合规中心，预警贸易风险，护航企业稳健出海。"}},{"id":"1HVEgzZXy1","type":"Image","data":{"file":{"url":"/media/images/YNhtzNaBE5wHGVpuSaFcCn.640wx_fmtpngfromappmsgtpwebpwxfrom5wx_lazy1"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"QX8vH9Nkx-","type":"paragraph","data":{"text":"随后，江北新区投资促进和管理局科长祁京详细解读《江北新区跨境电商出海专项扶持政策》，释放仓储补贴、物流费用减免、海外仓共建等多项红利，单企业最高可获500万元资金支持，助力企业轻装上阵。"}},{"id":"OOL3hINzf1","type":"Image","data":{"file":{"url":"/media/images/HXxipBq4xBub5CWUimJoPP.640wx_fmtpngfromappmsgtpwebpwxfrom5wx_lazy1"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"KIFNZi5KFH","type":"paragraph","data":{"text":"平台层面，Coupang大客户资深经理胡敬佩深度披露2025年战略布局，重点解析“本土店优先推荐”“火箭配送仓扩容”等流量倾斜政策，并首发《韩国消费者偏好白皮书》，揭示Z世代对“高性价比+极速达”的复合需求，为企业选品提供精准指南。"}},{"id":"4N32OM-Y4h","type":"Image","data":{"file":{"url":"/media/images/SysLxZMPSrA5sxysNaRkup.640wx_fmtpngfromappmsgtpwebpwxfrom5wx_lazy1"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"vFPF98q0Xq","type":"paragraph","data":{"text":"针对合规痛点，壹启创享市场副总监张旭提出“VAT智能申报系统+海外账户合规架构”解决方案，构建税务风险防火墙。"}},{"id":"jORQMTG6Xw","type":"Image","data":{"file":{"url":"/media/images/X3RWkCj3wUffEjAQPJKogs.640wx_fmtpngfromappmsgtpwebpwxfrom5wx_lazy1"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"4hrB5L3ai4","type":"paragraph","data":{"text":"物流环节，KY韩国专线物流负责人傅钤硕展示“中韩海运快线+首尔都市圈次日达”创新服务，通过仁川港保税仓直连Coupang火箭仓，实现物流成本降低30%、配送时效提升40%，破解“最后一公里”效率难题。活动特设Coupang官方经理1V1咨询区，针对卖家提出的“品类选品”“流量获取”“退货处理”等核心诉求，提供定制化出海方案。"}},{"id":"dGMeWVUOuz","type":"Image","data":{"file":{"url":"/media/images/ZJnNYma5pRwhotbnDPzXCb.640wx_fmtpngfromappmsgtpwebpwxfrom5wx_lazy1"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"da0m4al5VN","type":"paragraph","data":{"text":"协会将立足综试区和自贸试验区政策高地，整合政策赋能、物流枢纽、金融支付等全链条资源，打造一站式出海服务平台。依托枢纽港建设，深化中韩贸易合作，挖掘数字经济、绿色经济等新兴领域潜力，助力企业精准切入韩国千亿级消费市场。"}},{"id":"iwPJiCI5nu","type":"Image","data":{"file":{"url":"/media/images/dskoikMRwntP76GkTaUzUM.640wx_fmtjpegfromappmsgtpwebpwxfrom5wx_lazy1"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"oz_nUAuL9m","type":"Image","data":{"file":{"url":"/media/images/bY2ZNFXeydWe8TJtSX4Pae.640wx_fmtjpegfromappmsgtpwebpwxfrom5wx_lazy1"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}}],"version":"2.22.2"}